Adidas has long been a prominent player in the world of sportswear, and its partnership with Liverpool FC is one of the most iconic in the world of football. With a legacy spanning decades, the collaboration between the two brands has produced some of the most innovative and stylish football kits. As Liverpool’s performance on the pitch continues to evolve, so does their relationship with Adidas, bringing fans cutting-edge designs and memorable moments both on and off the field.

This article will provide an in-depth look into the Adidas Liverpool partnership, exploring its history, the significance of the collaboration, key product releases, and frequently asked questions surrounding the brand’s association with the legendary football club. By the end, you’ll have a comprehensive understanding of this high-profile sportswear partnership.

The History of Adidas and Liverpool FC Collaboration

Adidas, known for its innovative sportswear and technological advancements, first became involved with Liverpool FC in 2000, when the club signed a kit deal with the German brand. This partnership marked a new era for the team, as it moved away from its previous kit supplier, Reebok. Adidas quickly became an integral part of the club’s identity, not just through its kits but by incorporating unique designs and features that resonated with the fans.

The first set of kits Adidas produced for Liverpool featured sleek designs and materials that were both functional and stylish. These early kits were often praised for their quality, with Liverpool’s players wearing them during crucial matches. Over the years, the designs evolved, and Adidas consistently maintained its reputation for high-quality products tailored for elite-level football.

The Partnership’s Evolution and Significance

In 2020, after a decade-long collaboration with New Balance, Liverpool FC and Adidas reconnected, reigniting the historic relationship. The deal, which was signed in 2020, was a huge milestone for the club, as it marked the return of one of the most iconic kit suppliers to Anfield. This move came on the heels of Liverpool’s recent successes, including their 2019 Champions League victory, which further elevated their brand globally.

The renewed partnership was seen as a strategic move for both parties. For Adidas, having a global powerhouse like Liverpool was a valuable asset, while for Liverpool, Adidas’ heritage in football apparel and its vast global reach made it the perfect partner to enhance their growing brand image.

Notable Kits and Designs

One of the standout features of the Adidas and Liverpool FC collaboration has been the design of the club’s kits. Adidas is known for its iconic three-stripe design, which has been prominently featured on Liverpool’s shirts since the partnership was reestablished. Fans often look forward to the release of these kits, which reflect not just modern trends but also the history of the club.

The 2020/21 season, in particular, saw some memorable kit designs. The home kit was a classic red with subtle tonal detailing, while the away kits, including a bold yellow design, garnered significant attention for their vibrant and distinctive looks. The third kit for the 2020/21 season featured a black and green design, inspired by the club’s historical kits from the 1990s.

More recently, the 2023/24 season has continued to impress with its sophisticated home kit and innovative away designs. Adidas consistently blends Liverpool’s rich history with forward-thinking designs, creating a unique blend of nostalgia and modernity for the fans.

Performance Technology in Liverpool Kits

Adidas is renowned for its use of cutting-edge technology in its sportswear, and this is evident in its Liverpool FC kits. The kits produced by Adidas for Liverpool are made with advanced materials designed to enhance player performance. One of the most important technological advancements has been the incorporation of Adidas’ Climacool and Prime Blue fabrics.

Climacool technology helps regulate body temperature, ensuring that players remain cool and comfortable during intense matches. The fabric wicks away moisture, which is crucial during high-stress football games.

Primeblue is a sustainable fabric that uses recycled plastic materials, showcasing Adidas’ commitment to environmental responsibility. This material is used in several of Liverpool’s kits, reflecting the club’s dedication to sustainability. These innovations not only help players perform at their peak but also enhance the comfort of fans who wear replica kits.

Special Edition and Retro Kits

Adidas has also produced several special edition and retro kits for Liverpool, adding a layer of sentimentality to the partnership. These kits often pay homage to past achievements or iconic moments in the club’s history. For instance, the 2019/20 season saw the release of a ’90s-inspired retro kit, which paid tribute to Liverpool’s history with Adidas in the 1980s and 1990s. 

The jersey featured the famous white pinstripes, reminiscent of the club’s classic kits from that era, blending nostalgia with modern technology. Another notable release was the ’96 away kit, which honored the club’s connection to the tragic events of the Hillsborough disaster. The jersey featured a unique design, including a heart-shaped logo and a nod to the city’s pride and resilience.

Fan Merchandise and Lifestyle Apparel

Beyond matchday kits, the Adidas Liverpool collaboration has also expanded into lifestyle apparel. Fans can purchase a range of merchandise that includes jackets, hoodies, tracksuits, and sneakers, all branded with the famous Liverpool FC crest and Adidas’ iconic three stripes. The lifestyle collection has proven popular among fans who want to show their support for Liverpool in a more casual setting. These products have helped solidify the Adidas-Liverpool partnership as not just a match-day experience but a daily wear opportunity for fans around the world.

A Global Fanbase and Reach

Liverpool FC boasts one of the largest and most passionate fan bases in the world, and Adidas has leveraged this global reach to elevate its brand further. With the advent of online shopping and social media, the collaboration between Adidas and Liverpool has gone beyond just the UK. Fans from all corners of the world, from the United States to Asia, can access the club’s latest kits and apparel, allowing the brand to solidify its presence in new markets.

Record Sales and Revenue Growth

Since the renewal of the Adidas-Liverpool partnership, both the club and the brand have experienced substantial growth in terms of revenue and kit sales. The iconic designs, paired with Liverpool’s on-field success (including their 2019 Champions League and 2020 Premier League titles), have driven demand for official merchandise to new heights. 

In fact, the 2020/21 season saw record-breaking sales of Liverpool kits, with Adidas reporting a significant spike in global sales. The partnership’s success has helped Liverpool generate additional revenue, further enhancing their financial power in the footballing world.

FAQs

What is the Adidas-Liverpool partnership?

Adidas is set to become Liverpool’s official kit supplier starting in the 2025-26 season. This marks the return of a partnership that previously spanned from 1985 to 1996 and from 2006 to 2012. The new deal is a strategic move, reflecting Adidas’s strong global marketing and distribution capabilities, and a lucrative financial arrangement that surpasses Liverpool’s current deal with Nike​.

Why did Liverpool switch from Nike to Adidas?

Liverpool’s decision to switch kit suppliers is driven by better financial terms and Adidas’s ability to offer more comprehensive global exposure. Nike’s deal, which began in 2020, was lucrative but Adidas’s bid was more appealing. The club aims to capitalize on Adidas’s vast network, which will help boost merchandise sales and enhance brand positioning​.

What was Liverpool’s previous Adidas kit like?

Adidas produced iconic kits for Liverpool in the past, such as the 1989-91 home kit with the famous Candy sponsor and the 95/96 away kit featuring a green and white split design. Fans are excited about the possibility of Adidas reviving these retro styles or drawing inspiration from them for future kits​.

In Summary

The Adidas-Liverpool partnership is a testament to the power of collaboration between sportswear giants and football clubs. From their iconic kits to their shared commitment to sustainability and innovation, the relationship has continually evolved to meet the needs of the club’s players and passionate global fanbase.

As Liverpool continues to compete at the highest level of football, the Adidas brand will undoubtedly remain an integral part of the club’s journey, delivering performance-oriented and stylish products that resonate with fans. Whether it’s on the pitch or in the streets, the Adidas Liverpool collaboration represents more than just sportswear—it’s a symbol of success, heritage, and global connection.

To read more, Click Here .