Hismile has taken the oral care world by storm, with its vibrant marketing, celebrity endorsements, and innovative products like the PAP+ whitening strips and V34 Colour Corrector Serum. Known for its fun, flavored toothpastes and peroxide-free whitening solutions, the brand has garnered a massive online following, particularly through platforms like YouTube, TikTok, and Instagram. 

However, with its meteoric rise, Hismile has also faced scrutiny over its efficacy, customer service, and advertising practices. In this article, we dive deep into the latest Hismile reviews, addressing what people are asking about the brand on Google and YouTube, exploring its products, effectiveness, safety, and customer experiences, and providing a balanced perspective based on recent online discussions and expert insights.

What Is Hismile? An Overview of the Brand

Hismile is an Australian-based oral care company founded in 2014, focusing on teeth whitening and dental hygiene products designed to be user-friendly, safe, and aesthetically appealing. Unlike traditional whitening brands that rely on hydrogen peroxide, Hismile uses a proprietary PAP+ (Phthalimidoperoxycaproic Acid) formula, which claims to whiten teeth without causing sensitivity or enamel damage. The brand also offers flavored toothpastes, electric toothbrushes, and the viral V34 Colour Corrector Serum, often dubbed the “purple serum” for its unique approach to neutralizing yellow tones on teeth.

Hismile’s products are marketed heavily through social media, with endorsements from celebrities like Kylie Jenner and Conor McGregor, and a strong presence on YouTube, where influencers review their whitening kits, toothpastes, and serums. The brand’s colorful packaging, playful flavors (like Mango Sorbet and Grape Bubblegum), and promises of pain-free whitening have made it particularly popular among younger audiences and those with sensitive teeth.

Hismile’s Product Line: What’s Available in 2025?

Hismile offers a range of products aimed at enhancing oral hygiene and aesthetics. Below is a breakdown of their most popular offerings based on recent reviews and YouTube content.

PAP+ Teeth Whitening Strips: The PAP+ Whitening Strips are Hismile’s flagship product, designed to whiten teeth in as little as one application. The strips use PAP+, combined with ingredients like potassium citrate and hydroxyapatite, to oxidize stains and remineralize enamel. According to a 2025 review on NewMouth, these strips are particularly appealing for people with sensitive teeth, as they avoid peroxide-related irritation. A dental hygienist on YouTube noted, “I experienced zero sensitivity, which is unreal for a whitening product.”

V34 Colour Corrector Serum: The V34 Colour Corrector Serum, often highlighted in YouTube reviews, is a purple serum that works similarly to purple shampoo for hair, neutralizing yellow undertones to make teeth appear brighter. It’s not a traditional whitener but a cosmetic enhancer, ideal for use between whitening sessions. A 2024 Dentaly.org review confirmed that the serum noticeably whitens teeth when applied, though results are temporary.

Flavored Toothpastes: Hismile’s toothpastes come in a variety of flavors, such as Mango Sorbet, Grape Bubblegum, and Simpson-inspired options, making them a hit among children and adults who dislike mint. Users on Reddit and Trustpilot have praised these for making brushing enjoyable, with one user stating, “I’ve tried 36 flavors, and they’re so good I want to eat them!” However, some question the dental efficacy, as the fun flavors may overshadow the toothpaste’s cleaning power.

Electric Toothbrush: The Hismile Electric Toothbrush, launched in recent years, has garnered positive feedback for its sleek design, long battery life (up to five months on two charges), and built-in timer for quadrant brushing. A Trustpilot review from 2025 raved, “The different brushing strengths and timer are so smart!”

Does Hismile Work? Evaluating Efficacy

One of the most common questions on Google and YouTube is, “Does Hismile actually work?” The answer depends on the product and user expectations, as reviews are mixed but lean positive for certain items.

PAP+ Whitening Strips and Powder: Clinical research supports PAP+ as an effective whitening agent. A 2021 study in Dentistry Journal found PAP to be as effective as peroxide-based whiteners for removing enamel stains, with less risk to enamel and gums. YouTube reviews, such as one from My Tooth Be Told (2022), confirm that the strips can whiten teeth after one or two applications, though results vary. 

A NewMouth reviewer noted, “I saw noticeably whiter teeth after a single application, but it didn’t match the dramatic results shown in ads.” However, some users report no change. A 2025 Trustpilot review stated, “I used the strips three times and saw no difference at all.” This suggests that efficacy may depend on the severity of stains and individual tooth composition.

V34 Colour Corrector Serum: The V34 Serum is popular for its instant results, as seen in YouTube demos where influencers apply it to one tooth for comparison. A Dentaly.org review noted, “The serum noticeably whitens, but it’s more of a temporary fix.” It’s best for those seeking a quick aesthetic boost rather than long-term whitening.

Flavored Toothpastes: While the toothpastes are loved for their taste, their whitening and cleaning efficacy is less clear. Some users report cleaner-feeling teeth, but others, like a Reddit user, argue, “I don’t know what makes a good toothpaste, but my teeth feel clean.” Dental professionals recommend checking for fluoride, which some Hismile toothpastes lack, potentially limiting their cavity-fighting ability.

Expert Opinions: Dr. Grant McGrath, in a 2019 Method Dental review, was skeptical of Hismile’s original whitening gel, citing ineffective ingredients like sodium chlorite at unsafe pH levels for oral use. However, the newer PAP+ formula has been better received, with studies backing its safety and efficacy. Dentists on YouTube often compare Hismile to professional whitening, noting that while it’s gentler, it may not match the dramatic results of in-office treatments.

Safety of Hismile Products

Safety is a top concern for users, especially given the sensitivity issues with traditional whitening products. Hismile’s PAP+ formula is a significant advantage here, as it avoids peroxide, which can irritate gums and weaken enamel. A 2023 article from Today’s RDH highlighted PAP+ as a safer alternative for whitening, with added benefits like enamel remineralization.

However, some users report issues with the taste of certain products, like the whitening powder, which one Reddit user compared to “Javex.” Others have concerns about the long-term effects of flavored toothpastes, particularly those without fluoride. The American Dental Association recommends fluoride for cavity prevention, so users relying solely on Hismile’s fluoride-free options may need to supplement with other products.

Customer Service and Shipping: What Are People Saying?

Hismile’s customer service and shipping have been points of contention in reviews. While some praise the brand’s responsiveness, others report significant delays and unhelpful support.

Positive Experiences: Many users appreciate Hismile’s proactive customer service. A 2024 Trustpilot review noted, “I contacted customer service about a delayed order, and they shipped a replacement within a day.” Another user highlighted the brand’s helpfulness with international shipping issues, stating, “Their CS was great when my package got stuck in AUS.”

Negative Feedback: Conversely, numerous reviews cite poor communication and long shipping times, especially for international orders. A 2025 Trustpilot review complained, “It took 2-3 weeks to get my order, and customs caused further delays.” Others reported ignored emails and difficulty with returns, with one user stating, “They sent the wrong product and ignored my refund requests.” A Reddit post from 2020 called Hismile a “total scam” due to issues canceling an order, though this may not reflect the brand’s current practices.

Pricing and Value: Hismile’s products are moderately priced, with whitening strips costing around $4.14 per treatment, which users find reasonable compared to professional whitening. However, some, like an 11-year-old reviewer on Trustpilot, found the toothpastes expensive at $16 each, limiting accessibility for younger fans.

Social Media and Reddit: The Community Perspective

Beyond YouTube, Reddit and Trustpilot provide raw, unfiltered user feedback.

Reddit Discussions: On r/beauty, users debate Hismile’s advertising. A 2023 post called it “misleading,” citing hidden negative reviews and minimal whitening effects compared to Crest strips. Another user praised the flavored toothpastes for motivating kids to brush, especially those with autism, noting, “My brother loves the flavors, and his psychologist recommends it.”

Trustpilot Reviews: With over 20,000 reviews, Hismile’s TrustScore is mixed. Positive reviews (around 60%) focus on product quality and fun flavors, while negative ones (40%) highlight ineffective products and poor customer service. A 2025 review complained, “Completely useless. No whitening whatsoever,” while another raved, “The Grape Bubblegum toothpaste makes brushing a highlight!”

Hismile’s Advertising: Hype or Deception?

Hismile’s marketing, featuring vibrant ads with celebrities and influencers, is both a strength and a point of criticism. Google searches often include “Hismile scam” or “Hismile false advertising,” reflecting skepticism.

The Hype: Hismile’s ads are flashy, with promises of “pearly whites” and dramatic before-and-afters. YouTube and Instagram influencers amplify this, showing off glowing smiles. However, as a 2019 Method Dental review noted, celebrity endorsements often lack verifiable before-and-after photos, raising doubts about authenticity.

The Criticism: Reddit and Trustpilot users frequently call the ads “cringe-worthy” and “overhyped.” A 2023 Reddit post stated, “The ads with girls in white coats and clipboards are shifty.” Others argue that the brand hides negative reviews on its website, though Hismile’s Trustpilot page shows both positive and negative feedback.

Balancing Act: While the marketing can feel exaggerated, the PAP+ formula has scientific backing, and many users see results. The issue lies in managing expectations Hismile works for surface stains but may not deliver veneer-like whiteness for all.

FAQs

Is HiSmile safe to use?

Yes, HiSmile is designed to be safe for most users. Its formula is peroxide-free, which reduces the risk of tooth sensitivity and enamel damage common with some traditional whitening products. Still, people with dental issues or sensitivity should consult their dentist before use.

How does the HiSmile whitening kit work?

HiSmile uses a combination of a whitening gel (which is peroxide-free) and a LED mouthpiece. You apply the gel on your teeth, insert the LED device, and activate it for about 10-20 minutes. The light helps accelerate the whitening process.

Are there any side effects of using HiSmile?

Most users experience little to no side effects due to the peroxide-free formula. A small number of people may experience mild tooth sensitivity or gum irritation, which usually subsides quickly. If severe irritation occurs, discontinue use and consult a dentist.

How much does HiSmile cost?

Prices vary depending on the specific kit and offers available but generally range between $40 to $150 USD. HiSmile often offers bundles and discounts on their official website. Be cautious when buying from third-party sellers to avoid counterfeit products.

How do HiSmile reviews rate the product overall?

HiSmile generally receives positive reviews for ease of use, lack of sensitivity, and visible whitening effects. Common praise includes the convenience of at-home treatment and good customer support. Some criticisms include price and variable results depending on individual use.

In Summary

Hismile’s innovative PAP+ formula, vibrant toothpastes, and social media presence make it a standout in the oral care market. YouTube reviews and clinical studies confirm that the whitening strips and V34 Serum can deliver noticeable results, especially for surface stains, without sensitivity. The flavored toothpastes are a game-changer for kids and mint-averse users, though their dental efficacy is debated. However, inconsistent customer service, shipping delays, and overhyped advertising are valid concerns, as seen in Trustpilot and Reddit feedback.

If you’re curious about Hismile, start with the PAP+ Whitening Strips or a few toothpaste flavors to test the waters. Check YouTube for tutorials to ensure proper use, and buy directly from Hismile’s website or trusted retailers to avoid counterfeits. While not a miracle solution, Hismile offers a fun, safe way to enhance your smile if you temper expectations and prioritize oral health with dentist-approved products alongside it.

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