In the rapidly growing beauty industry, where inclusivity and transparency are more important than ever, Tower 28 Beauty has carved a distinct niche for itself. Known for its commitment to clean, effective, and safe skincare and makeup products, Tower 28 has gained a dedicated following and transformed the beauty landscape with a refreshing approach to beauty for all. Whether you’re a makeup enthusiast or someone seeking skin-friendly solutions, this brand’s offerings have something for everyone.

This article will explore the story of Tower 28 Beauty, its products, values, and the impact it has had on the clean beauty industry. We’ll delve into the brand’s origins, its core values, and answer some of the most commonly asked questions regarding the brand’s products, philosophy, and future.

What is Tower 28 Beauty?

Tower 28 Beauty is a clean beauty brand founded in 2019 by Amy Liu, who was inspired to create products that cater to sensitive skin. The brand is based on the belief that beauty should be accessible and safe for all, particularly for people with sensitive skin or skin conditions like eczema, rosacea, and acne. Tower 28 aims to provide skincare-focused makeup products that meet the needs of all skin types, including the most delicate and reactive skin.

The name Tower 28 is derived from the brand’s origins in Santa Monica, California, where founder Amy Liu would often visit Tower 28, a well-known lifeguard tower on the beach. The tower symbolizes the brand’s connection to the Californian lifestyle and the bright, radiant energy that the brand wants its products to evoke.

At its core, Tower 28 focuses on clean beauty formulating products free from harmful chemicals, artificial fragrances, and unnecessary fillers. The brand prioritizes using non-toxic, hypoallergenic ingredients to create effective products that are safe for everyone, including those with sensitive skin.

The Vision and Philosophy Behind Tower 28

The primary mission of Tower 28 is to create beauty products that are not only effective but also suitable for sensitive skin. Many people with conditions like eczema, rosacea, and acne find it difficult to use traditional beauty products because they often contain irritating ingredients. Tower 28 was developed with this in mind, providing a solution that balances skin care with makeup. By using clean ingredients and avoiding common allergens, fragrances, and other irritants, Tower 28 ensures that its products work for a wide variety of skin types, including sensitive skin, without causing flare-ups or discomfort.

Inclusive and Accessible Beauty

Tower 28 strives to be an inclusive brand, offering makeup and skincare solutions that cater to a broad spectrum of skin tones and types. Inclusivity in beauty is one of the brand’s fundamental values, ensuring that everyone feels represented in their products. Whether you’re looking for a tinted moisturizer, lip gloss, or blush, Tower 28 provides a range of shades designed to complement a variety of skin tones. The brand embraces the idea that beauty is for everyone, and its product lines reflect this commitment to diversity, whether it’s through product shade ranges, gender-neutral packaging, or its messaging.

Transparency and Ethical Practices

Tower 28 is committed to transparency in every aspect of its business. The brand openly shares its ingredient lists and makes it clear that its products are free from harmful chemicals, parabens, sulfates, and phthalates. Tower 28 is also cruelty-free, ensuring that none of its products are tested on animals. Additionally, the brand uses recyclable packaging to minimize its environmental impact. This commitment to sustainability is part of Tower 28’s overall ethos of ethical beauty that respects both consumers and the planet.

Dermatologically Approved

All of Tower 28’s products undergo dermatological testing to ensure they are safe for sensitive skin. This sets the brand apart from many other beauty brands that may not specifically cater to those with skin sensitivities or conditions. With Tower 28, users can feel confident knowing that the products they’re using have been rigorously tested and approved by dermatologists for their safety.

Popular Products from Tower 28 Beauty

Tower 28 offers a wide range of products that blend makeup and skincare, designed to enhance natural beauty while nourishing the skin. Let’s take a look at some of their most popular offerings:

SunnyDays SPF 30 Tinted Sunscreen Foundation

The SunnyDays SPF 30 Tinted Sunscreen Foundation is one of Tower 28’s standout products. This foundation is a hybrid between skincare and makeup, providing both coverage and sun protection. With SPF 30, this foundation helps shield the skin from harmful UV rays while offering a lightweight, dewy finish that enhances natural beauty.

What makes SunnyDays unique is its ability to cater to sensitive skin, using ingredients like niacinamide to calm the skin and improve its appearance over time. Available in a range of shades, this foundation is perfect for those who want a sheer, breathable coverage with the added benefit of sun protection.

BeachPlease Luminous Tinted Balm

The BeachPlease Luminous Tinted Balm is a versatile product that can be used on the cheeks, lips, and eyes for a natural, flushed glow. The product is enriched with skin-loving ingredients like apricot kernel oil and green tea extract, which help nourish the skin while delivering a soft, buildable color. The BeachPlease balm is perfect for a no-makeup makeup look, adding a touch of color while maintaining a natural, healthy glow. Available in multiple shades, this product is loved for its hydrating and radiant finish, especially for people with dry or sensitive skin.

ShineOn Jelly Lip Gloss

The ShineOn Jelly Lip Gloss is one of Tower 28’s best-selling products. This ultra-hydrating gloss delivers a high-shine finish without the sticky feeling that many other lip glosses have. The ShineOn formula includes castor seed oil and sunflower seed oil, which work together to provide moisture while giving lips a juicy, plump appearance. This lip gloss comes in a variety of shades, from clear to more pigmented hues, making it suitable for any occasion. It’s also infused with dermatologist-approved ingredients to ensure it’s safe for those with sensitive lips or skin.

MakeWaves Lengthening + Volumizing Mascara

For those who are looking for a clean mascara that delivers both length and volume, MakeWaves Lengthening + Volumizing Mascara is a go-to choice. This mascara is designed to build lashes without flaking or clumping. It contains ingredients like castor oil and vitamin E to nourish lashes while providing all-day wear. This mascara is perfect for those who want to enhance their lashes while still using products that are gentle and non-irritating. It’s also easy to remove and doesn’t leave behind residue, making it suitable for sensitive eyes and contact lens wearers.

SuperDew Shimmer-Free Highlighter

The SuperDew Shimmer-Free Highlighter is a unique product that gives your skin a radiant, glassy finish without the glittery or shimmery effect typical of most highlighters. The formula is designed to mimic a natural glow, adding dewiness to the skin without emphasizing texture. This product is a favorite for those who want a more subtle, dewy highlight that looks like skin but better. It’s especially perfect for those with dry or sensitive skin who want to add a natural glow without using harsh or heavy formulas.

Tower 28 Beauty and Its Clean Ingredients

A key factor that sets Tower 28 apart is its strict commitment to clean ingredients. Tower 28 takes pride in offering products that are free from synthetic fragrances, parabens, sulfates, phthalates, and other harmful chemicals. This makes the products suitable for people with sensitive skin, allergies, or conditions like rosacea and eczema.

Commonly Used Clean Ingredients in Tower 28 Products:

Green Tea Extract: Known for its antioxidant and anti-inflammatory properties, green tea extract helps calm the skin and reduce redness.

Apricot Kernel Oil: This nourishing oil helps soothe and hydrate the skin while providing a natural glow.

Castor Seed Oil: A key ingredient in many Tower 28 products, castor oil helps moisturize and protect the skin.

Niacinamide: A powerhouse ingredient known for its ability to reduce inflammation and improve skin texture, often found in Tower 28’s foundations.

Sunflower Seed Oil: A gentle, hydrating oil that supports the skin’s barrier function and keeps the skin soft and supple.

By using these clean ingredients, Tower 28 ensures that their products are not only effective but also safe and beneficial for the skin.

FAQs

Is Tower 28 a clean beauty brand?

Yes, Tower 28 is considered a clean beauty brand. Their products are free from a variety of harmful ingredients such as parabens, sulfates, phthalates, and synthetic fragrances. The brand prides itself on using clean, non-toxic ingredients that are safe for sensitive skin, and they prioritize transparency in their ingredient lists.

Are Tower 28 products good for sensitive skin?

Yes, Tower 28 products are specifically designed for sensitive skin. The brand’s philosophy is built on the idea of creating products that are safe for individuals with sensitive skin, including those with conditions like eczema, rosacea, and acne-prone skin. The products are non-comedogenic and free from irritating fragrances and dyes, making them ideal for those with sensitivities.

What is the Tower 28 “SOS Daily Rescue Facial Spray” used for?

The SOS Daily Rescue Facial Spray is a soothing product designed to calm irritated and inflamed skin. It contains hypochlorous acid, a naturally occurring substance that helps reduce redness and support the skin’s healing process. It’s commonly used after sun exposure, during flare-ups of acne or rosacea, and to calm skin after shaving or waxing. It’s great for hydrating and replenishing the skin throughout the day.

How does Tower 28’s sunscreen compare to other sunscreens?

Tower 28’s SunnyDays SPF 30 Tinted Sunscreen is a standout for its tinted formula, which offers coverage and protection in one step. Unlike many traditional sunscreens, Tower 28’s version is lightweight, blends easily into the skin, and provides a subtle glow without leaving a white cast. It’s ideal for those with sensitive skin, as it’s formulated without chemical sunscreens and instead uses mineral-based ingredients like zinc oxide for sun protection.

What is the difference between Tower 28’s BeachPlease Tinted Balm and other blushes?

The BeachPlease Tinted Balm is a versatile product that serves as both a blush and a lip tint. Unlike traditional powder blushes, this product has a creamy texture that provides a dewy finish, making it perfect for dry or combination skin types. The product is buildable and can be used for a natural, flushed look or layered for more intensity. Its multi-purpose nature also makes it easy to carry in your bag for touch-ups on the go.

In Summary

Tower 28 Beauty has successfully redefined what it means to offer clean, inclusive, and effective beauty products. By focusing on sensitive skin and prioritizing safe, skin-loving ingredients, the brand has built a loyal customer base and garnered attention in the beauty industry. With its commitment to ethical practices, transparency, and innovation, Tower 28 is a brand that continues to make waves in the world of clean beauty. Whether you’re looking for makeup products that are easy on your skin or skincare solutions that offer both beauty and care, Tower 28 delivers high-quality, effective, and safe products that meet the needs of a diverse and evolving consumer base.

To read more, Click Here .